Tagging Your downloads for Marketing Purposes on LAST FM.
is a great music website. Especially for marketing yourself. It is not as useful as
is for a musician, from a production & feedback point of view, however it is somewhat more useful from a marketing point of view.
allows you to create an Artist page, upload images into an album, upload free downloads (no limit), create your Artist BIO and more, much like Soundcloud
does as well, except the difference here is that LAST FM
then recommends and plays your music to listeners on their website based on their musical tastes - which are mostly FANS - the guys you are trying to reach.
is mostly for people making music and LAST FM
has mostly Fans
as their subscriber base, and this is an extremely useful marketing tool that is somewhat under utilised
by musicians trying to get exposure - especially by South African artists from my experience.
Last FM claims to have in excess of 50 million registered accounts, as per info here.
even adds the LAST FM
icon when you link your artist profile into your profile on Soundcloud
- and it shows up in your profile, like so:
To take advantage of LAST FM
by doing the least amount of work is by at least tagging your downloads in Soundcloud
adding your artist name, track name and album name in the track tags before you make it available for download, not such a difficult task if i dont say so myself. When you do this and a LAST FM
user listens to one of your tracks downloaded from the web
then LAST FM
will add it to their count of overall tracks played by their users and display that statistic too.
This is what it will look like in the LAST FM 'scrobbler' if you tag your tracks and a LAST FM
user listens to your track they downloaded - from anywhere on the web, provided that it is tagged, and nothing else has happened:
This is what it looks like if your tags are missing or incomplete - not so cool, and not so hard to do either :
And finally, this is what it looks like when you tag your tracks and setup an artist profile on LAST FM
If you take the time to setup a LAST FM Artist profile, upload some of your tracks and your free downloads. LAST FM
will start recommending your music
to listeners of similar music as yours from all over the world. You can choose to make it downloadable or not much like soundcloud as well.
Once you have everything setup - you don't really have to do anything else, as the site will automatically do marketing for you, however much like anything you are going to reap what you sow.
If you want to see what a complete artist page looks like on LAST FM, check here DJ Shadow Profile
Finally another great blog post on how to go about promoting yourself with LAST FM here.
Sign up for LAST FM
Sign up for Soundcloud